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How African Tech is Using AI to Power MSMEs, Not Just Replace Them

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 The digital economy across Africa is being built on the backs of thousands of innovative startups and tech companies. But as these organizations scale, they often confront a paradox: the very technology designed to simplify business can create new and frustrating bottlenecks. Two of the most critical challenges facing companies serving the continent’s Micro, Small, and Medium Enterprises (MSMEs) are exhausting onboarding processes and a lack of personalized customer experience. For many, a user’s journey is hindered before it even begins, and this is a problem that requires a smarter, more scalable solution. This is a key driver behind my decision to enroll in the MIT xPRO | AI for Senior Executives Program. Its a conviction that AI is not just a tool for optimization, but a fundamental shift in how we can design and deliver value. The companies that will lead in the next decade are those that can turn these points of friction into moments of delight, and AI is the key to that tr...